ABOUT THE SALON

We’re long-time friends and industry veterans who built To the Woodson a shared vision: a salon where kindness, Inclusion, creativity, and collaboration are the roots of everything we do. With decades behind the chair, we understand that truly mastering the craft of hairdressing takes time—and dedication. That’s why we’ve brought together a team of stylists who not only have the skills, but a deep love for the work and a genuine desire to keep learning and growing in a supportive, collaborative environment. 

We’re proud to have cultivated a diverse collective of hair professionals who care deeply about their craft and the clients they serve. At To the Woods, talent matters—but so does character. Kindness and compassion aren’t just values to us; they’re in our DNA.

We’re also proud to be an inclusive space that welcomes people of all identities and backgrounds with open arms. We believe everyone deserves to feel seen for who they truly are, and we strive to create a space where trust is built the moment you walk through our door. Whether you're sitting in the chair or working behind it, we want you to feel supported, valued, and inspired.

ABOUT US

JESS
Owner/Stylist
@rosiereiner.etc
I’m Jessica, but people usually call me Jess. I am one of the co-founders and stylists here at To the Woods. I really love having my own spot because it allows me to not only be creative with hair, chat with incredible people but also to nerd out on spreadsheets.  Information tracking is one my love languages.

I’ve been a stylist for 18 years (legally) but long before that, I was using my brave gay friends as my models. I love being intuitive with hair – letting it tell me how it wants to move and where it wants to live.  I have taken education over the years that focuses on techniques that support the style of cutting and coloring and blonding that I feel passionate about. I love, love, love using a straight razor, although I have fallen back in love with the scissors.  I am passionate about lived in color, nothing better than only having to have your hair done a few times a year, I know I am not supposed to say that.  I am obsessed with golden blondes, I call it the Sarah Jessica Parker Retriever blonde and Body Waves - aka perms! Adding texture to hair is such an incredible transformation and really changes peoples look, in all the best way! 

Things that make me swoon: making perfumes, oils and balms for the skin (including your scalp y’all).  Caffeine free diet cokes, I know, I know nasty.  Must be served in a cold can over a lot of BIG ice cubes. (think your single whiskey cube); this a recipe that has been past down for generations in my family. I pride myself on being able to pick out the perfect cucumber any time of year even out of season and it is my favorite food.  Excellent dipped in tzatziki or pickled dill style.  

Lastly, I love chatting and hearing about your life and can def keep all your secrets!  

JAIME
Owner/Stylist
@jaime_oneway
Hi, I’m Jaime, co-founder and stylist at To The Woods,  My journey began in New York City, where I graduated from the Aveda Institute in 2003 and further honed my skills at Sally Hershberger and Arrojo Studio.

Before immersing myself in the work of hair, I studied at FIT and worked in luxury fashion.  This background allows me to bring a unique and style-foreword perspective to my clients, tailoring looks that seamlessly fit their modern lifestyles. 

I have a deep appreciation for effortless, unfussy styles that highlight natural texture and individuality.   Specializing in lived-in, luxe blonding services (on all levels of hair!) and organic cutting techniques.  My goal is to create looks that feel both elevated and easy to maintain. 

My passion and curiosity for hair (and people!) keep me continually inspired and evolving as a human.  I’ve pursued advanced training with industry leaders like Vidal Sassoon, Jayne Matthews, Hairstory studio R+Co, Bumble $ bumble, Johnny Ramirez and Whittemore House, among others. 

At To The Woods I strive to craft syles that not only look fresh & beautiful but also resonate with each clients unique sense of self.  Fun facts about me:

  • I’m and Aquarius with Aquarius rising - visionary & community driven…anyone relate?

  • I have two teen girls and really strong boundaries, lol.  You can “try” to argue with me, butttt…

  • I am trustworthy and will always, ALWAYS be honest with you.  You will always know where you stand with me. 

  • I believe in a life well lived and cultivate it minute by minute.  I value the time I spend with my clients in the salon and loved ones outside of it.  Balance is the key to everything!

COVER
Stylist
@thehaircover_

Hi, I’m Cover! Originally from Thailand, I’ve found a home in Chapel Hill and look forward to growing my hair expertise here! I’m an Aries (and a big believer in Astrology), so you can expect me to bring that fiery passion and confidence to whoever I meet in my chair. Three things I love: Labubus, The Marías and Sade’s hair circa 1992. Three things I hate: Lululemon price tags (worth it, though), people who are perpetually late, and first dates in the woods in the middle of the night – ask me about it!

CANAN
Stylist
@canankilichair

My name is Canan, pronounced Juh-non (Turkish!) I’m a Carrboro native, who is now happily residing in downtown Durham. In my spare time, I find peace visiting my local thrift stores and finding four-leaf clovers in my yard. At work, I feel grateful everyday for a career that plays such a big role in gender-affirming care. Every time a client sits in my chair, I aim to connect in a way that makes them feel safe, comfortable and validated. I love the challenge of tailoring styles to each individuals’ texture and way of life. Whether that be a simple bang touch up, a light refresh, or a huge transformational chop, I look forward to it all!

GIGJA
Stylist
@hairbygigja

I’m Gigja (pronounced Gia)! I’m from Njarðvík, Iceland, but spent many years in Denmark before settling in Chapel Hill with my family almost six years ago. After being the go-to friend for at-home makeovers, I decided to turn that passion into a career and attend cosmetology school here in NC! I believe in the power of healthy hair and finding the best way to achieve my clients’ hair goals, all while maintaining integrity and minimizing damage. I have a passion for blonding services!  New to my chair? I’m always down to talk food, shopping, and/or Gossip Girl! 

MARCELLA
Stylist
@honeymoon.durham

I’m Marcella! I’m West Coast born and raised but, with Durham’s help, discovered I’m an East Coast person at heart. 10 years ago, I began my career doing formal styles for friends and jumped right in from there! Since then, I’ve found a great love for 60s and 70s fashion and helping my clients feel as good as Grace Jones and Raquel Welch looked.  Going lighter is fun, but richer and darker tones and REDS really have a special place in my heart!  Besides the mid-century aesthetic, I’m also an enjoyer of orange blossom scents, luxury linen sheets, and giving absolutely zero f*cks.